Nokia to Bring Lumia Smartphones to China Starting Next Month - reyesaffir1968

Nokia will bring the first of several Lumia smartphones to China starting in April, as the company moves to reclaim its ploughshare in a key market where Humanoid handsets have begun to overtop.

The keep company has partnered with China Telecom to begin selling its Lumia 800c smartphone early next calendar month, Nokia Chief operating officer Stephen Elop said during a Wednesday event to present its Lumia devices.

Nokia also plans to deal out its Lumia 900, Lumia 710 and Lumia 610c in People's Republic of China during this class's second poop and testament make its Lumia phones available with the country's two other mobile operators, China Waterborne and China Unicom, some time in the approaching.

Nokia has already released the Lumia 800 in Continent markets. But the Lumia 800c is built specifically for China Telecom's CDMA (Code-Divison Multiple Access) meshing, and includes a 1.4 GHz C.P.U., a 3.7-inch touch screen, and an 8 megapixel camera. The Lumia 800c will be priced at nary-contract for $570.

The Lumia smartphones could give Nokia a much needed comeback in Nationalist China, which is expected to become the world's largest smartphone commercialise this year. In last twelvemonth's fourth twenty-five percent, the company had a 20 percent partake of the country's smartphone market, down from the 42 percent it had in the first quarter, accordant to CK Lu, an psychoanalyst with research firm Gartner.

"The rise of Android employment in China has been real high. Nokia's Symbian chopine cannot keep the pace with market growth," helium aforementioned.

Many Chinese users, notwithstandin, look-alike the Nokia brand, Lu said. The company too has a stiff sales channels in the country and has shown in the past it can localize its products in a sense that appeals to consumers.

"I think they have an chance in the Chinese food market," he said. "People remember the brand and people are ready for good products."

On Wednesday, Nokia's CEO called Republic of China a leading commercialise for the company and noted that Nokia was rebuilding its foundation after having undergone a period of conversion. Nokia's Lumia phones debuted finally yr and were the company's first handsets to use the Windows Phone operational system.

The keep company's Lumia phones for Nationalist China feature Nokia's own software including online maps, driving navigation and a music service, which will offer free downloads to songs for users during the early 12 months. Nokia has also partnered with leading Chinese Internet firms including Sina, Renren and Tencent to bestow their services to the devices.

"I think we are doing OK in localizing our products," said Nokia executive vice president of global sales Colin Giles in an interview with journalists. "We believe this is something we bring much finer than the competition."

Nokia's launch event also signals the first wave of Windows Phone 7.5 handsets that leave get in in Chinaware. Other French telephone makers including HTC, Samsung and ZTE will as wel launch Windows Phone 7 smartphones in the land, accordant to Microsoft.

Last year, Google's Android Bone had a 56 percent share of China's smartphone commercialise, according to inquiry firm Canalys. Nokia's Symbian and S60 operating systems were second with a 31 percent partake in, while Apple's iOS had a 9 percent partake in.

To promote its Lumia smartphones, Nokia will before long set up a prima marketing bear on in China. Nokia noted it had 200,000 retail outlets in the country, which include its ain stores and booths inside larger electronic markets.

"The secret for us is to get the product into people's work force," Giles said. "So masses bequeath really start to like the device."

Source: https://www.pcworld.com/article/469462/nokia_to_bring_lumia_smartphones_to_china_starting_next_month.html

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